Giving.


As noted by the title of this post, today is Giving Tuesday — the nobler offspring of Black Friday and Cyber Monday. Among the many worthy options that will reach your inbox today, I hope you’ll consider supporting the work of the TD Foundation.

I’ve been a board member with TD (named for good friend, digital pioneer and purple heart recipient Tom Deierlein) since its work began 13 years ago. Briefly, the foundation is often the safety net for the families of wounded veterans and Gold Star families – those whose husband, wife, father or mother has made the ultimate sacrifice. You would think and hope that our government would have the backs of our service members, but in practice it doesn’t always work that way.

Working as a connector and a source of funds to other veteran assistance groups, the TD Foundation will write the checks that keep a car from being repossessed; that provide needed medical equipment; that prevent a veteran’s family from slipping into homelessness; that allow a child to attend summer camp or pay the fees to compete in a sport. No red tape. Zero overhead. Just immediate help that sustains the often-fragile lives and support systems of our veterans… one check at a time.

This week’s Drift is proudly underwritten by Bionic for Ad Sales, a free app that helps you reach media planners at exactly the right time and place – in their media planning system when they start a new media plan (with a fresh budget!). To learn more, go to bionic-ads.com/seller

What can you do? One or more of three things.

Attend the TD Foundation Annual holiday gathering in New York next week. $200 buys you some great networking with scores of the best people in the New York digital ad community. Wednesday December 11th, 6-9 PM at Xandr HQ, 28 West 23rd Street. It is seriously the best night of the year. Buy that ticket now. In fact, buy two and make someone else’s night as well.

Make a direct donation to the TD Foundation. We’re a 501 (c)(3) organization, so tax exempt. Aside from a credit card transaction fee, 100 percent of what you give will go to veteran families in crisis. 100 percent.

Forward this post. Whether you’re seeing this in your inbox, on Linked In, on Facebook or somewhere else, spread the word.

There’s nothing wrong with saying Thank you for your service to a veteran. But wouldn’t it mean more to say How can I help you? This is how.

Thank you for your thoughtful generosity to TD Foundation, and for your comments and social support as well. Happy holidays.