Six Words About Digital Marketing.

by Doug Weaver on April 22, 2013 at 6:28PM

Six Words About Digital MarketingIn workshops I often challenge digital sellers to distill their ideas, selling points and customer challenges into as few words as possible.  In one very trying exercise, the goal is to boil down your sales e-mail to 140 characters.  It’s amazing how powerful and incisive written words can be when they’re carefully rationed. 

These exercises inevitably make me think of the “Six Word Stories” website, a concept so clean and simple it needs no explanation.  Submissions range from tragic (“Man cries holding his dog’s leash”) to streetwise (“Tanline on his ring finger?  Goodbye!”) to whimsical (“Apathetic prophet makes a pathetic profit”.) 

This week’s Drift is proudly underwritten by NextMark, which helps you boost your direct ad sales by giving you a steady flow of qualified, actionable sales leads without the hassle of RFPs! To learn more, visit

Since I normally enjoy a generous word count every week (the average Drift comes in around 500 words), I thought I’d challenge myself to write a series of “Six-Word Business Stories” about familiar themes in our industry.  Enjoy, and please share your own in the comments section.

Programmatic Buying:  Hysteria about RTB.  Now look deeper.

Native Advertising:   Fluoride in Digital Water Supply. Drink!

Clickthrough: Freddy Krueger in our accountability nightmare

Mobile:  Your mobile strategy?   You’re asking NOW?

Viewability:  Can’t ignore what you can’t see.

Google:  George Orwell spinning in his grave.

The Conference Circuit:  15 minute celebrity, 300 times annually.

Trading Desks:  Exhausted Wizard behind curtain. Don’t look!

Banner Ads:   Distribution system. Just needs some imagination.

Integrated Marketing:  It happens. For better, or worse.

Digital Sales:  After gold rush…. learning to dig.

Social Media:  Human Growth Hormone for Worthy Campaigns.

The Drift:   Back to 500 words next week!

Do you lead a digital sales organization?  Want to compare notes and ideas with your peers in a structured, collegial environment?  Save a seat at the Upstream Seller Forum on Thursday June 27th in New York.  Networking dinner on Wednesday June 26th is included.  For more information call Tamara Clarke at 802.985.2500 or visit

Reader Comments (5)

You can follow any follow up comments to this entry through the RSS feed.

  1. Lubin Bisson April 23, 2013 at 10:43 am

    Doug, these are really funny. And right on the mark: “Google: George Orwell spinning in his grave.” Ha, ha. “Trading Desks: Exhausted Wizard behind curtain. Don’t look!” Even better. Bravo.

  2. scot April 23, 2013 at 1:45 pm

    Programmatic Buying: Everyone has a different definition.

    Clickthrough: Real people don’t click on ads

    Mobile: Up and to the right.

    Viewability: Only buy user initiated.

    Google: OK, so people DO click on text ads

    The Conference Circuit: Building personal brands every business day

    Trading Desks: Big spend requires human interaction – ask me.

    Banner Ads: Glad I’m not in that business.

  3. Len April 23, 2013 at 11:31 pm

    Doug – my six words

    your insights always make me better

    best Len

  4. Rick Roth April 25, 2013 at 7:34 am

    Picture may be worth a thousand words but your six make us think.
    Thanks Doug!

  5. Tom Dondero May 1, 2013 at 9:57 am

    Doug, great insight as always. I need some practice on the 6, but here are my 9:

    Digital Agencies: Show me something new, and proof that it works

Leave a Reply

By submitting a comment here you grant The Drift from Upstream a perpetual license to reproduce your words and name/web site in attribution. Inappropriate or irrelevant comments will be removed at an admin's discretion.