Job Description for the Age

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Those who’ve read my paper and subsequent posts on “The Oreo Doctrine” will recall that it breaks the digital advertising and marketing business down into two distinct paths:  Transaction and Marketecture.  I got a lot of great comments from both sellers and agency professionals who told me the concept made a big difference in their careers.

Then along came Gene DeLibero, who took it to a new level.  If you look on Gene’s card, he appears to be the first one to actually claim the title “Marketect.”  Love it, love it, love it!

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