Job Description for the Age
Those who’ve read my paper and subsequent posts on “The Oreo Doctrine” will recall that it breaks the digital advertising and marketing business down into two distinct paths: Transaction and Marketecture. I got a lot of great comments from both sellers and agency professionals who told me the concept made a big difference in their careers.
Then along came Gene DeLibero, who took it to a new level. If you look on Gene’s card, he appears to be the first one to actually claim the title “Marketect.” Love it, love it, love it!